Both Zillow and Trulia allow FSBO sellers to list their homes for free. Physical signage helps neighbors know that their home is for. Selling your home means making dozens (if not hundreds) of decisions, starting with working with a real estate agent. While the vast majority of homeowners hire a listing agent, others face the world of FSBO: for sale by owner.
According to Zillow research, 36% of salespeople try to sell their homes themselves, but challenges along the way lead many of them to eventually hire an agent. In the end, only 11% of sellers end up selling their home without a real estate agent. If you want to sell your home for sale by owner (FSBO), then you'll want to sell your home on Zillow. With the U.S.
UU. Plus, it's free to advertise on Zillow. However, Zillow has drawbacks if you don't have a real estate agent. Your home will be harder to find compared to homes with agents.
And selling FSBO, regardless of whether you use Zillow or not, is fraught with risks and unwanted surprises. You may end up selling for less than you expected. And you may still have to offer some real estate commission, a fact that our own data center survey shows that many sellers are unaware of. If you are an expert negotiator and an experienced home seller in a seller's market, you can save on real estate commissions by listing your home on Zillow for sale by the landlord.
However, keep in mind that FSBO listings are treated worse than listings that have an agent. If you publish FSBO on Zillow, it will be much harder for buyers to find. So you'll be at a big disadvantage without a real estate agent, and you may get fewer interested buyers than you expected. In addition, for most homeowners, selling FSBO carries great risks and can have limited long-term benefits.
The average FSBO home sells between 5.5 and 26% less than comparable homes. If you “save 3% on real estate agent fees, but sell your home for 10% below its real value, you are falling FAR behind, especially considering how much time and effort it takes to sell a home yourself. Luckily, you don't have to choose between saving commissions and supporting a full-service real estate agent. Many discount real estate companies offer a similar experience to selling with a traditional real estate agent, but charge a fraction of the price.
The Clever service is 100% free and there is NO obligation to work with any of its partner agents. Clever will connect you with as many agents as you want until you find the perfect fit. Or, if you decide that FSBO is still your best option, you can leave at any time. Unfortunately, Zillow puts FSBO salespeople at a big disadvantage.
When a buyer searches for homes on Zillow, the default map view only shows properties that have an agent. To view FSBO properties, the buyer must select the “Other Listings” button. It's an easy button to overlook and many buyers don't even realize it exists. Unfortunately, this can have a big impact on your bottom line.
The harder it is to find your Zillow ad on FSBO, the less interest you'll get from potential buyers. That means more time on the market, which could make it more difficult to get the best price for your home. Keep in mind that even if you list your home for sale by the landlord, buyers will most likely contact you through Zillow through an agent, which means you will likely have to pay an agent fee from the buyer. Zillow places a huge “Contact Agent” button near the top of the page, so buyers are much less likely to contact you directly and more likely to contact you through an agent.
Since the seller is usually the one who pays the buyer's agent commission, the more buyers come to you with an agent, the more likely you will have to pay some commission. There's a reason Zillow makes it so difficult for buyers to contact FSBO sellers directly. It's the same reason Zillow allows you to list for sale by the owner for free. They may not charge you commissions, but they are making money with your ad.
Your FSBO listing will remain active on Zillow for 90 days, unless you cancel it first. If your home doesn't sell within 90 days, you can extend the listing from the landlord dashboard. Choosing the right list price is one of the most important steps in selling FSBO. Research your local market to find homes like yours that have recently sold, and then consider if yours has any improvements or defects that affect their value.
Pricing a home can be tricky, especially if your property is unique. You value your house too low and you risk leaving money on the table. Set a price too high and it can scare off buyers who would otherwise be interested. If you're considering selling FSBO, but you're not 100% sure, it's worth talking to some real estate agents for pricing advice.
An experienced real estate agent knows the ins and outs of your local market and can give you an objective assessment of what buyers are willing to pay for homes like yours. Agents typically offer sellers a comparative market analysis (CMA) for free, and you can use that information to set the price, even if you choose not to list with them. That said, you still want your Zestimate to be as accurate as possible. Buyers will be able to see the sale price of their property and the Z estimate in parallel.
Whether it's fair or not, they may feel that their home is overvalued if the sale price is much higher than the estimated Z. From here you can update any inaccurate or incomplete information, such as square footage and number of bathrooms. You can also add information about the architectural style, amenities, heating, and roof type of your home. You don't pay anything to create a Zillow FSBO listing, at least in advance.
But keep in mind that without a real estate agent, your FSBO listing on Zillow will be much harder to find and you're likely to receive far fewer offers than if you had an agent. On top of that, Zillow sets up FSBO listings so buyers looking for FSBO homes are more likely to contact a real estate agent rather than you. This means that it's highly unlikely that you'll find a buyer who doesn't have a real estate agent. Remember that it is the seller, not the buyer, who pays the buyer's agent commission.
So, the more likely a buyer is to have an agent, the more likely you'll have to pay the buyer's agent fee, which currently averages 2.65%. If you're listing on Zillow for sale by its owner, it's likely because you don't want real estate commissions to affect your profits. By listing FSBO, you can avoid paying a sales agent, which costs 2.72% of the sales price on average, but you'll likely still need to cover the buyer's agent fees, which average 2.65%. Around 90% of buyers use an agent, and Zillow actively encourages buyers to use one as well, so it's highly unlikely that you'll be able to avoid paying the buyer's agent commission.
When an agent calls you to arrange a visit, they will ask you for details about the commission. If you are not offering an agent commission to the buyer, you may direct your prospective buyer to other properties. For many sellers, advertising with a real estate agent with low commissions is a better option. Major discounted brands, such as Clever, offer listing rates as low as 1%.
Your total commission will only cost 4% compared to the national average of 5.37%. That's not much more than selling on Zillow FSBO, but you'll also get the security and peace of mind that comes with having a real estate agent who looks after your interests. Zillow is the most popular real estate website, but it's far from the only option to list a home without a real estate agent. Other sites that are also free get a substantial amount of traffic, so you should also include them on them for maximum exposure.
And if you're willing to spend a little money, especially through a discount real estate agent or an MLS flat-rate company, you can attract a lot more potential buyers, both on Zillow and elsewhere. That means that if you can enter the MLS, your ad will be included in Zillow's main search results along with other listings represented by agents, rather than being relegated to the “hidden” section, where most FSBO listings are located. So your listing will be easier for both buyers and their agents to find. The easier your ad is to find, the more likely it is to attract potential buyers.
Other FSBO websites also offer a way to market your home, either for free or for a low cost. Some payment options even offer access to MLS, which is valuable and will make your ad reach many more potential buyers. Free FSBO websites usually only offer you a listing that will be displayed on their website, so you won't access the MLS, and buyers will have to actively go to those websites to find your ad. No free FSBO site has nearly the traffic that Zillow does, so don't expect to get a large number of interested buyers.
But it's hard to argue with free, so if you have the time, there's little risk of running your ad on a free FSBO site in case you find a buyer. You can sell almost anything on the Facebook Marketplace, including houses. Posting your home on Facebook is completely free and has the potential to be seen by a large number of potential buyers. In fact, our own data center survey revealed that 23% of buyers search for properties on Facebook.
However, we also found that many of those buyers are looking for bargains and looking for properties “as is”. That could mean that if you're looking to sell your home for the best price, you might struggle to find a serious buyer through Facebook. Craigslist is also free to post your ad on, and our research shows that approximately one in five buyers still use it to search for homes for sale. But it's rarely the best option to sell a home.
Like Facebook, many of those shoppers are looking for bargains and may try to negotiate a low price. Plus, Craigslist's interface is clumsy and dated, and it's known to scammers. If you post on Craigslist, you'll need to keep an eye out for offers that sound too good to be true while standing firm against buyers looking for a bargain rate. Overall, FSBO Sellers Are Satisfied With Zillow Services.
It's by far the most popular real estate directory online, making it an obvious place for anyone working without a real estate agent to list a home. However, some customers have complaints, especially about how Zillow makes it difficult for potential buyers to find FSBO listings. We found that customer service is also an issue for some FSBO sellers on Zillow. In addition to listing on the MLS, listing for sale by owner on Zillow is the fastest way to advertise your home to as many potential buyers as possible.
As the following review shows, many people trust Zillow to keep track of homes that are going on the market. For many homebuyers, Zillow is their first and only destination when looking for homes online. And not only is Zillow the most popular home-buying app, but the company will also run its ad on its other websites (including Trulia), which together attract more than 220 million unique monthly visitors. A lot of Zillow complaints from FSBO salespeople suggest that getting to customer service is a big challenge.
As the next FSBO salesman points out, Zillow's customer service seems more concerned with keeping its partner agents happy than homeowners who are trying to sell a home without a real estate agent. Zillow is one of the best places to advertise the owner's property sale, but the company's decision to hide FSBO listings by default will make it more difficult for you to show your listing to buyers. As this reviewer points out, the way Zillow treats FSBO properties means that not only will your listing be harder to find, but you'll also have to pay a buyer's agent commission. And, as the following Zillow review points out, this process is also confusing for buyers.
Most buyer agents will only show your home if they're sure you're offering a competitive commission. So, if your goal is to avoid real estate agent fees altogether, you might struggle to find a buyer through Zillow. Listing FSBO on Zillow Isn't the Best Way to Sell a Home. While it's free and Zillow's popularity means you can find potential buyers, your listing will be at a serious disadvantage compared to homes that have an agent.
In addition, you'll need to work harder to market your home, file documentation, and negotiate with buyers. Even when everything is done, you'll almost certainly have to pay a buyer's agent commission anyway, which means your savings may be lower than you expected. We recommend going with a discounted real estate agent instead. You will continue to save thousands in commissions, but you will also have an agent on your side who will look after your interests.
A real estate agent will be much more effective in finding potential buyers than a quote on FSBO's Zillow. Yes, FSBO sellers can list on Zillow. If you use a flat-rate MLS listing service, your home should appear on Zillow automatically. You can also publish your FSBO listing on Zillow manually, but your home is likely to have less visibility.
Zillow Allows FSBO Sellers to List Their Homes for Free. However, your FSBO listing will be harder to find on Zillow compared to listings that have an agent, so you're likely to get fewer potential buyers. If you want to save money but not the stress of doing it alone, we recommend that you use a real estate agency with low commissions. Zillow typically lists homes for landlord sale in three days or less.
When you manually create an FSBO listing, it takes up to 72 hours for Zillow to verify that you own the property. If you list your house in the MLS, it should appear on Zillow quickly, but it could take a maximum of 24 to 48 hours. Find other websites that allow you to list your home by owner. You can't post to the MLS through Zillow.
If you're only going to post your home's FSBO on Zillow, that ad will not reappear in the MLS, it will only be visible on Zillow. But if you list first in the MLS, then that listing will be republished on Zillow. Usually, you'll need a real estate agent or flat-rate MLS company to list your home in the MLS. You can't do it on your own.
Yes, You Can List Your Home by Owner on Zillow. However, if you don't have a real estate agent, your ad won't show next to most listings that do have real estate agents. Instead, your ad will be relegated to a more difficult to find section of the Zillow site. So, while you can list a home on Zillow without a real estate agent, you're likely to get far fewer potential buyers than if you did with an agent.
No, listing on Zillow is free, regardless of whether you work with a real estate agent or sell for sale by owner (FSBO). However, if you don't have a real estate agent, it will be much harder for buyers to find your listing on Zillow. Find out why FSBO listings on Zillow are kept at a disadvantage. No, there are no charges to use Zillow if you sell your home for sale by owner.
However, your Zillow FSBO listing will not have the same amount of visibility as listings that an agent does. FSBO listings on Zillow are relegated to a hard-to-find section of the site, putting them at a disadvantage. Learn more about how Zillow works for FSBO sellers. Michael Warford is a content writer at Clever Real Estate.
Covers the latest trends and technologies in real estate, with a focus on consumer advocacy. Prior to joining Clever, he worked as a content writer for numerous real estate agents and lawyers in the United States and Canada. From Concordia University in Montreal, Canada. When my Zestimate was too low (I was using Make Me Move), I contacted Zillow (with backup information) and they increased the Zestimate accordingly.
Zillow does NOT allow you to use your phone number or email address. The best thing I could do is explain how to scroll to the bottom of the listing to where it says contact the seller and a CALL button. Does anyone have any better suggestions? Also, can the order of photos be changed on Zillow? I can't find a way to do it. My home address doesn't even appear in Redfin or Realtor, because it's 2495b and all the sites say that that address doesn't exist, how can I fix it? Not many people will run into this problem, but if you change homes or land, Zillow won't allow you to list a property for sale if it discovers that it has been sold recently (within the past 2 months).
What kind of supporting information did you have to provide to Zillow to increase your estimate? I welcome the buyer's agents, but people have no way to contact me unless they drive by the sign. I'm going to try to upload a photo with the sign, but it's possible they'll delete it too. When working with an agent with Zillow, can you or the agent log in to the Zillow site and make changes to the home history?. Things like changes in the price of housing? I just had Zillow delete some old photos of the house, because they were grouped with new photos.
But they erased them all except the street view from Google Maps. Now they say I have to contact the agent who sold me the house to add new photos. A few weeks ago this wasn't a problem. You NEED to have your home listed on Zillow if you're trying to sell.
Of course, that's much cheaper than listing it with an agent who charges standard rates, but selling a home is time-consuming and often leads to a lower selling price. Selling your home as a homeowner can save on real estate agent fees, but it's a difficult and time-consuming process. Real estate agents are paid when they sell a home, and usually the seller of the house has to pay this fee. Since FSBO homes tend to sell for less money, you can pocket more profits if you work with a low-commission real estate agent who can sell your home for a higher price.
Selling to an iBuyer allows you to avoid the hassle and uncertainty of advertising with a real estate agent and negotiating deals. Houzeo allows you to list on the MLS and, with a competitive buying agent commission, you can sell your home at the best price. FSBO homes also tend to take longer to sell and are more likely to get out of contract after accepting an offer. If you have the budget or the access, you could even mention your intention to sell your home in local business newsletters frequented by potential buyers.
If you sell FSBO, it's a good idea to hire a real estate attorney to review all documents, especially disclosure statements. Whether you're selling FSBO or working with an agent, advertising on Zillow puts your ad in front of potential buyers. To sell a home by the owner correctly, you'll have to work hard to get the attention of qualified buyers and attract competitive offers. I think they give a seller a false sense of profit, since they are an effective tool for selling their home.
If you want to be successful, you'll need to learn how to sell your own home like a real estate professional would. . .